Discourse Analytics

Discourse Analytics’ core insight is that students make choices and act based on how they think, not what they look like, their age, or their gender. Picking a college or navigating a degree plan, are key decisions driven by people’s mindsets, not demographics.

Discourse Analytics harnesses artificial intelligence (AI) and cognitive science to deliver personalization that engages each person’s attitudes towards a specific topic. The AI-driven platform profiles the attitudes of everyone within a target population. A patented “think-alike” engine clusters like-minded students to predict behaviors and prescribe nudges to maximize the desired outcome. 

Optimizing the Learning Journey

Discourse Analytics translates existing student data into actionable insights. By comparing an individual’s behaviour to a knowledge graph of more than 6.5 million “think-alike profiles,” Discourse Analytics can accelerate the understanding, engagement, and activation of an individual student by prescribing nudges that can help students identify and overcome any risk factors that may disrupt their learning journey.

Students can become more aware of their learning behaviours and can use these nudges to identify where they can improve their learning habits and enhance their academic performance—all within D2L Brightspace.


Focusing on the Student’s Mindset and Behaviours

Discourse Analytics uses the data—not demographics—to guide the learning journey. This approach reduces any bias and inaccurate pathway selection and can improve academic outcomes by providing an understanding of the actions and behaviours of every student and appropriately providing attitude nudges that align with the specific student’s mindset.

The Discourse Analytics platform has developed more than 20 synthetic profiles together with an understanding of attitudes that can be applied to every student’s unique experience.


Creating Personalized Experiences from Data Sharing

We believe meaningful personalization is about meeting learners where they are in their journey at a specific moment in time. To meet every student’s array of academic, financial, social, and wellness needs, institutions must engage with each student as a person, not a demographically oriented persona.

The AI-driven platform creates customized nudges to establish authentic and trusting conversations that drive improved learning outcomes and individual experiences.


Additional Materials

Discourse Analytics Summary

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